BRF Makes Its Website More Inclusive To People With Disabilities

Seventh largest food company in the world in market cap now offers a free app to better serve people with physical disabilities

Toronto, ON., December 3, 2014 — BRF, one of the world’s largest food companies, is proud to announce its partnership with eSSENTIAL Accessibility. Through the partnership, BRF now offers an app that empowers people with physical disabilities to access brf-global.com.

People who are unable to browse the web using conventional methods due to conditions such as arthritis, paralysis or MS, can use this app to navigate completely hands free using tools like motion technology and voice-activated navigation. The app will allow people with physical limitations to learn more about BRF’s products and services and read about the many ways the company lives its mission of bringing healthier lives to the tables of all families.

The eSSENTIAL Accessibility app™ provides a suite of keyboard and mouse replacement solutions, among other tools, designed to help people with physical, reading and age-related disabilities get online. The app is free to the end-user and can be accessed by clicking the blue wheelchair and computer icon located brf-global.com. Visitors who click on the icon are directed to a special BRF landing page. Here, they can download the app, view career opportunities with BRF, and learn about how the company works to be an inclusive and accessible organization.

“BRF values diversity and understands that accessibility is key to connecting with more clients, partners and consumers,” says Andrea Dietrich, BRF Corporate Marketing Manager. “We are excited to partner with eSSENTIAL Accessibility and know that by doing so, we will be providing all of our website visitors with an equal browsing experience.”

“We are proud to have BRF, a truly leading and innovative organization, partner with us,” said Aurelio Pimenta, director of eSSENTIAL Accessibility in Brazil. “By helping people with disabilities better access its website and learn more about its exceptional products and services, BRF is able to further enhance its diversity and inclusion efforts by providing an equal online experience to all users.”

About BRF:
BRF, a Brazilian company created after the merger of Sadia and Perdigao, is one of the biggest producers of refrigerated and frozen protein foods in the world. Currently, BRF is the 7th largest food company in the world in market cap, with more than 100 thousand employees, operating 57 factories in the world and exporting to more than 110 countries. For more information, please visit: brf-global.com.

About eSSENTIAL Accessibility:
eSSENTIAL Accessibility Inc. is a social enterprise with a mission to improve the lives of those living with disabilities. eSSENTIAL Accessibility has developed an innovative application that helps people with physical disabilities access the web. The app is currently featured on the websites of brands such as MasterCard, Greyhound, Macy’s and Merck, who offer the free assistive technology as part of their efforts to improve the customer experience for people with disabilities. For more information, please visit essentialaccessibility.com, follow us on Twitter, Like us on Facebook, or connect with us on LinkedIn.

eSSENTIAL Accessibility press contact:
media@essentialaccessibility.com