• WCAG 2.0 Wiki

    WCAG 2.0 – It’s Time to Turn to the Current Web Content Accessibility Guidelines

    WCAG 2.0 is a set of technical guidelines for web accessibility. In a previous article, we discussed the Web Content Accessibility Guidelines (WCAG), how they came into being, and why it’s is the world’s most universally accepted set of web accessibility guidelines. There are not one but two versions of WCAG: 1.0 and 2.0. (In […]

  • WCAG 2.0 Wiki

    Web Content Accessibility Guidelines – What is WCAG?

    WCAG is an acronym for Web Content Accessibility Guidelines.1 Just like the name states, it’s a step-by-step set of technical requirements explaining how you can make your website accessible to people with various kinds of disabilities. WCAG Requirements The guidelines state, for instance, that audio files require a written transcript and videos need to be […]

  • ADA Section 504

    Section 504: Responsibilities and Requirements

    For the 4.2 million school-aged children with disabilities in the United States,1 Section 504 of The Rehabilitation Act (Rehab Act) is an important piece of legislation because it protects their right to equal opportunity in education. The Rehab Act prevents discrimination on the basis of disability, and Section 504 in particular applies to any program […]

  • web accessibility and the customer experience

    Web Accessibility and the Customer Experience

    We’ve talked about how and why a website should be built to meet WCAG 2.0 guidelines but in the final part of our series, we’ll talk about how an accessible site can lead to a uniquely satisfying customer experience, increased brand loyalty and may even convert customers into brand advocates. Customers still want your product, […]

  • Section 508 Compliance

    Section 508 Compliance Testing – Is Your Organization Compliant?

    Section 508 refers to a part of the US Rehabilitation Act that eliminates barriers for people with disabilities when accessing electronic and information technology from the Federal government. It goes further than that as well as Federal contracts are only issued to 508 compliant organizations. It makes sense for your organization to make your website […]

  • web accessibility checklist

    What Exactly Does Web Accessibility Actually Mean?

    In our previous post, we talked about why it’s important for marketers to become familiar with accessibility in the digital space. Now that you’re aware of the vast, untapped market that people with disabilities make up, you’re probably ready to identify and fill the digital accessibility gaps in your brand’s digital properties. There’s still one […]

  • Airline Accessibility

    Airline Accessibility – Another ACAA Compliance Deadline is Coming

    December 12 is coming up quickly, and if you’re an airline executive, you may already have this particular date circled in red on your calendar. December 12 is the upcoming deadline for compliance with the next phase of the Air Carrier Access Act (ACAA), which regulates airline accessibility. In other words, it’s the date by […]

  • Removing Digital Accessibility Barriers

    Digital Accessibility Definition – Removing Digital Barriers Can Open the World

    If you don’t have a disability, you may not have spent much time thinking about digital accessibility. After all, how often do you pay attention to the accessibility of your physical environment – the community and the infrastructure that surround you? When you aren’t living with a disability and don’t have close family members or […]

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    The Award Goes To…

    Three years ago, eSSENTIAL Accessibility worked with the Association of National Advertisers (ANA) to inaugurate the People with Disabilities category for the Multicultural Excellence Awards. The awards celebrates the best multicultural advertising campaigns in 12 different categories. Since it’s inception, there have been a number of excellent ads submitted to the People with Disabilities category. […]

  • Accessibility standards and guidelines

    Web Accessibility Standards and Guidelines: Why They Should Matter to You

    There are several laws, with accessibility guidelines, in place today to recognize and support the right of people with disabilities to access the same services and opportunities as everyone else. More accessibility standards are on the horizon as well, as consultations are now underway for new federal disability legislation. When your organization interacts with and […]