The Jargon Free Guide to Web Accessibility

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In this whitepaper you will learn about

Web Accessibility Compliance
How People with Disabilities Benefit from Accessible Websites
Americans with Disabilities Act (ADA), Section 508 and Web Content Accessibility Guidelines (WCAG) 2.0

What is web accessibility?

Web accessibility is the process by which organizations work to remove barriers faced by people with disabilities online. When a site is designed and developed correctly, it provides everyone, regardless of ability, equal access to the site’s information and functionality.

Web Accessibility Matters When

There are 63 million people with disabilities in North America

Who control over $200 billion in spending

More than 8 in 10 people with disabilities disregard a business provider because of barriers encountered

Types of Barriers People with Disabilities Encounter Online:

Physical - People do not have access to technology that will help them overcome physical limitations.
Visual - Websites aren’t designed or developed properly to accommodate customers using screen readers or other technology.
Speech - Websites and other digital properties that utilize voice recognition.
Auditory - Audio and video files that aren’t properly captioned or transcribed.
Cognitive - People do not have access to technology that will help them read, click or scroll through a website.

Principles of Web Accessibility

Perceivable

Information and user interface components must be presented to users in ways they can perceive.

Operable

User interface components and navigation must be operable.

Understandable

Information and the operation of the user interface must be understandable.

Robust

Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies.

Download the guide to learn more about how web accessibility enhances the customer experience for people with disabilities.
Web accessibility also helps organizations achieve and maintain compliance with Title II and Title III of the ADA, Section 508 and Section 504.