eSSENTIAL Accessibility Inaugurated the People with Disabilities Category Four Years Ago to Educate CMOs on Value of Being an Inclusive and Disability-Friendly Brand
TORONTO, Nov. 6, 2017 /PRNewswire/ — eSSENTIAL Accessibility, a digital accessibility services provider, today announced that Jockey won the Association of National Advertisers (ANA) Multicultural Excellence Award in the People with Disabilities category. The award was presented on Sunday, November 5th at the ANA’s Multicultural Marketing & Diversity Conference in Miami, FL.
The annual ANA Multicultural Excellence Awards celebrate the year’s best multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Audio, B-to-B, Experiential Marketing, Hispanic, LGBT, People with Disabilities, and Total Market advertising.
Luke Visconti, the founder and CEO of DiversityInc, presented the award to Jockey for its powerful ad “Show ‘Em What’s Underneath. Show ‘Em Your Jockey: Chris Van Etten.” Created by advertising agency Pure Growth Consulting, the ad features U.S Marine Veteran, Chris Van Etten.
The other two finalists in the People with Disabilities category included Square Enix and Toyota for their ads “Human by Design” and “Championship Game.”
“Since we inaugurated the People with Disabilities category in 2014, we’ve been blown away by the thoughtful and impactful advertisements that feature individuals with physical disabilities; in fact, many of the submissions in this category have gone on to win the overall Best in Show,” said Simon Dermer, managing director of eSSENTIAL Accessibility.
“Although it can be a decisive advantage, many Chief Marketing Officers fail to harness the power of demographic and cultural changes,” says Luke Visconti, CEO of DiversityInc. “The ANA’s Multicultural Excellence awards is the celebration recognizing those that do.”
eSSENTIAL Accessibility congratulates Jockey for winning this important category and we thank Square Enix and Toyota, among many other organizations, for engaging the disability community in their marketing campaigns.”
About eSSENTIAL Accessibility
eSSENTIAL ACCESSIBILITY is a digital accessibility solutions provider. We help organizations create a disability-friendly brand presence and accessible digital platforms through the integration of an assistive technology app with web accessibility evaluation and remediation services. By implementing our comprehensive solution, clients enhance the digital customer experience for people with disabilities, comply with requisite regulations and standards, and project an inclusive and disability-friendly digital presence. For more information, visit essentialaccessibility.com.
The mission of DiversityInc is to bring education and clarity to the business benefits of diversity. The DiversityInc Top 50 Companies for Diversity list began in 2001, when many corporations were beginning to understand the business value of diversity-management initiatives. The 2017 Top 50 Companies for Diversity results are featured on DiversityInc.com and in DiversityInc magazine. DiversityInc is a VA certified veteran-owned business and a USBLN certified business owned by a person with a disability. For more information, visit www.diversityinc.com and follow us on Facebook, Twitter and LinkedIn @DiversityInc.