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eSSENTIAL Accessibility, Inc. Expands Executive Team with New President, CMO and VP of Operations Amidst Significant Growth

TORONTO, Jan. 9, 2019 — After a year of significant growth in revenue and customer integrations, eSSENTIAL Accessibility, Inc. today announced executive appointments to its expanded leadership team.

Newly welcomed brands such as Avon, Hertz, Petco and PNC leverage the company’s digital accessibility platform to make their websites, mobile apps and other digital products inclusive of people with disabilities.

“Digital accessibility is a growth industry,” said Simon Dermer, CEO of eSSENTIAL Accessibility. “We help companies comply with accessibility regulations and standards while projecting an inclusive and disability-friendly digital presence. We’re excited to add a number of new leadership positions to support our accelerated growth and to ensure our brand partners can deliver a cutting-edge experience to their customers, job applicants, and employees with disabilities.”

The company is welcoming the following talented executives to the leadership team:

  • Founding Board Member Mark Steele joins full-time as President. Mark has been an advisor to the company since its inception and is now taking on a permanent role to help scale the business. He brings extensive experience in the enterprise software space having held positions as Vice President at Oracle, EVP at Tulip Retail, and most recently as CRO at Newstore, Inc.
  • Eric Feinberg joins as Chief Marketing Officer from customer experience analytics company, ForeSee. He was there for 14 years, most recently as Vice President of Marketing and Chief Evangelist. He is a board member emeritus of the Digital Analytics Association and a well-established customer experience thought leader.
  • Helen Papathanasakis brings innovation and operational excellence to her expanded role as Vice President of Human Resources and Operations. Helen was most recently the Chief Operating Officer at Sky Regional Airlines. Sky Regional operates routes on behalf of Air Canada under the Air Canada Express banner. Helen is a recipient of Wings Magazine’s Top 20 Under 40 award.

“People with disabilities represent the largest minority group in the world, yet so many web, mobile, and product experiences are still inaccessible,” said Mr. Steele. “eSSENTIAL Accessibility’s growth is exciting because it means more and more companies are getting on board with digital equality.”

About eSSENTIAL Accessibility

eSSENTIAL Accessibility is a comprehensive digital accessibility platform. We help organizations create inclusive web, mobile, and product experiences through digital accessibility testing, evaluation and remediation. Organizations can then enhance the digital experience for people with disabilities, comply with regulatory and statutory accessibility standards, and project an inclusive and disability-friendly presence. eSSENTIAL Accessibility delivers instant impact by virtue of its assistive technology application, a suite of keyboard, mouse and touch replacement tools designed to make the digital world accessible to people with physical disabilities.

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