Marketing Coordinator

Who We Are

eSSENTIAL Accessibility is a comprehensive Accessibility as a Service platform.
We help create inclusive web, mobile, and product experiences through accessibility testing, evaluation and remediation—allowing organizations to enhance the digital experience for people with disabilities, comply with regulatory and statutory accessibility standards, and project an inclusive and disability-friendly presence. We also offer an assistive technology application, a powerful suite of keyboard, mouse and touch replacement tools designed to make the digital world accessible to all.

What We Want

Our Marketing Coordinator sits within the marketing team and contributes to existing marketing programs while assisting with the development of new initiatives aligned with company and client goals. They have experience with a wide range of marketing functions, including communications, public relations, branding, digital marketing, sales enablement and events. They are super organized multitaskers and able to handle many diverse projects at once and meet tight deadlines.

How You Fit In

Responsibilities Include:

Coordination

  • Assist in the development and implementation of the company’s brand strategy
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Prepare marketing activity reports and metrics for measuring program success
  • Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
  • Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion
  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

Marketing

  • Conduct research to analyze market trends, customer behaviour, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
  • Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion

Critical Thinking:

  • “We win as a team” mentality
  • Look ahead and provide advice and guidance for potential future roadblocks
  • Cross-Functional working mindset and looping in internal expertise where needed

eSSENTIALS You Bring To Our Table

  • Bachelor’s degree in marketing, advertising, or communications
  • Past work experience as a marketing coordinator or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience with research using data analytics software
  • Excellent writing, communication, and presentation skills
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Desirable But Not eSSENTIAL

  • Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
  • Working knowledge of HTML and design and marketing automation software
  • Experience working with budgets and forecasting

Apply For This Career Opportunity

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