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Account Development Representative – USA


eSSENTIAL Accessibility is a rapidly growing company that is transforming how purpose-driven organizations enhance the omni-channel customer experience for people with disabilities. Global brands around the world offer our assistive technology app to their customers and job applicants. We also help organizations ensure that their website meets accessibility guidelines laid out by WCAG.

We’re looking for an Account Development Representative, located in our Toronto office, to work closely with marketing and sales to initiate and develop qualified sales leads and aggressively set appointments for the Account Directors in the United States. You’re the first point of contact for all potential customer relationships; and your personal presentation skills, follow-up and integrity are critical to properly reflect our brand.


  • Building the pipeline, qualifying raw leads and converting those leads from marketing qualified leads or MQLs, to sales qualified leads or SQLs
  • Qualifying all inbound sales leads to determine how interested they are with our products; and pursuing prospects and turning them into potential opportunities
  • Cold-calling into target accounts and identifying key decision makers
  • Assigning a minimum number of appointments per quarter for the Account Directors
  • Maintaining accurate accounts, opportunities and contact information in Salesforce (SFDC), and delivering reports and providing the feedback you’ve gained from talking to prospects to management
  • Assisting the development of marketing content, including: email campaigns, white papers, presentation decks and other marketing collateral


  • A BA in Business Administration, Marketing or another related field and a minimum of 2 years of demonstrated inside sales and/or relevant work experience
  • A natural communicator and your presentation skills are top-notch
  • A proven track record of prospecting and selling technology products to fortune 2000 caliber companies
  • Strong lead generation and cold-calling abilities
  • Solid organizational and time-management skills
  • Extremely tech-savvy with exceptional business acumen and the ability to effectively present the company’s solutions to both marketing and their agency partners
  • Natural customer service skills with the persistence and ability to follow through
  • Strong sense of initiative and ability to thrive in a fast-pace and results driven environment
  • An expert with SalesForce and Marketo (or other marketing automation software and chat systems)

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