Account Development Representative – Toronto


eSSENTIAL Accessibility is a rapidly growing company that is transforming how purpose-driven organizations enhance the omnichannel customer experience for people with disabilities. We help organizations ensure that their digital experiences meet accessibility guidelines.

We’re looking for an Account Development Representative, located in our Toronto office, to work closely with marketing and sales to initiate and develop qualified sales leads and set appointments for the Account Directors in the United States and Canada. You’re the first point of contact for all potential customer relationships. Your personal presentation skills and personal style will be your differentiators as you, with integrity and belief in creating an inclusive world, properly reflect our brand.


  • Building the pipeline, qualifying raw leads and converting those leads from marketing to sales
  • Qualifying all inbound sales leads to determine how interested they are with our products, moving prospects to potential opportunities
  • Inside sales and cold-calling into target accounts and identifying key decision makers
  • Assigning a minimum number of appointments per quarter for the Account Directors
  • Maintaining accurate accounts, opportunities and contact information in, and delivering reports and providing the feedback you’ve gained from talking to prospects to management
  • Assisting the development of marketing content, including: email campaigns, white papers, presentation decks and other marketing collateral


  • A BA in Business Administration, Marketing or another related field and a minimum of 2 years of demonstrated inside sales and/or relevant work experience
  • A natural communicator and your presentation skills are top-notch
  • A proven track record of prospecting and selling technology products to fortune 2000 caliber companies
  • Strong lead generation and cold-calling abilities
  • Solid organizational and time-management skills
  • Extremely tech-savvy with exceptional business acumen and the ability to effectively present the company’s solutions to both marketing and their agency partners
  • Natural customer service skills with the persistence and ability to follow through
  • Strong sense of initiative and ability to thrive in a fast-pace and results driven environment
  • Expertise and experience with Salesforce, HubSpot marketing automation experience preferred but not required

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