Avoiding a web accessibility lawsuit means complying with accessibility laws such as the Americans with Disabilities Act (ADA) Title III or the Accessibility for Ontarians with Disabilities Act (AODA). Yet most resources on achieving such legal compliance – including the one you’re reading now – inevitably focus on the Web Content Accessibility Guidelines (WCAG).
It’s easy to assume that WCAG is an extension of the ADA/AODA, but this isn’t the case. While ADA compliance and WCAG conformance have become almost synonymous, we think it’s important to understand the distinction. Keep reading to learn more about how the law and WCAG differ yet support each other.
The current law: ADA and AODA
In the U.S., Title III of the ADA prohibits the discrimination of those with disabilities in “places of public accommodations” or places that are open to the general public. The ADA provides examples of places of public accommodation including hotels, restaurants, theaters, lecture halls, grocery stores, banks, and more public establishments owned and/or operated by private and public entities. In recent years, the Department of Justice (DOJ) and U.S. Courts have frequently interpreted places of public accommodations to include websites and mobile apps.
Similarly, the AODA websites and web content requirements apply to both the public and private sector. The Government of Ontario, Legislative Assembly, and designated public sector organizations must all remediate their website and web content conform to WCAG 2.0 AA.
Large organizations with 50 or more employees in Ontario must update their website and web content to be conformant with WCAG 2.0 AA.
While the web content portion of the AODA only became mandatory for private entities in 2021, the ADA has been continually interpreted to apply to private entities in the U.S. for several years. Thousands of lawsuits against organizations with website accessibility issues have been brought in the last five years, prompting website and app owners to make their digital assets WCAG conformant.
That’s where WCAG comes in.
What is WCAG?
Under their Web Accessibility Initiative (WAI), the non-profit, non-governmental international community World Wide Web Consortium (W3C) has created WCAG to outline specific success criteria website owners should achieve in order to make their websites accessible.
WCAG has evolved several times since its conception. The latest version, WCAG 2.2, will build on previous versions and is slated for release later in 2021, though a working draft is available for website owners who want to get a head start.
Each version of WCAG contains testable success criteria – i.e., guidelines to follow – that fall under three conformance levels: A, AA, and AAA. Each conformance level contains the standards outlined in the lower level, so if you are in conformance with level AA – the level relevant for the vast majority of entities – you are automatically in conformance with level A.
Consider level A the bare minimum tier of accessibility; it will not meet legal requirements. Level AAA, on the other hand, is only relevant for certain specific entities, though incorporating some AAA criteria is recommended to the extent possible. Finally, level AA is the globally accepted and recommended tier of accessibility, and will meet legal requirements.
To learn more about what’s new in WCAG 2.2., read our summary and checklist for WCAG 2.2 AA conformance.
How WCAG conformance supports legal compliance
As we’ve illustrated above, accessibility laws set the destination – i.e., web accessibility for all – while WCAG maps out how to get there. Since WCAG does not itself not itself constitute the law, there is no such thing as “compliance” with WCAG.
However, WCAG can be and has been incorporated into the law. In fact, Section 508 of the Rehabilitation Act of 1973 was recently updated to include WCAG 2.0 AA as the official technical standard for web accessibility.
In sum: While WCAG conformance is not the same as legal compliance, the success criteria included in WCAG are designed to help website owners achieve the level of accessibility that is required by laws such as ADA and AODA. This is why, globally, WCAG conformance is the gold standard for web accessibility and is considered a best practice.
Achieving WCAG conformance long-term
Making your website, web content, and/or apps accessible is a must for any business operating online – not only to avoid lawsuits, but also to serve your customers equitably. And while WCAG conformance is absolutely attainable, it’s an ongoing process in which one-and-done solutions won’t suffice.
That’s why eSSENTIAL Accessibility provides audits, user testing, documents in accessible format, accessibility policies and plans, training, and legal support to help website owners make web accessibility part of the foundation of their businesses. Learn more about how eSSENTIAL Accessibility can help get your digital offerings in top shape.