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As longtime members, we believe in and are proud of the work that we do with the Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM). Yesterday was a big day for AIMM. This happened…
- A billboard takeover of Times Square
- Full page “Open Letter” in the New York Times to brands, marketers, and advertisers that our very own CMO Eric Feinberg signed
- A call to action press release to the community to continue to be inclusive and multicultural
We feel gratitude for our community of change agents that we get to collaborate with. Eric Feinberg, our Chief Marketing Officer, one of the signers of the Open Letter said, “This is one of those times in marketing history where doing the right thing and doing the right thing for business are perfectly aligned. It’s about developing marketing messaging to include, not target. At eSSENTIAL Accessibility, we are steadfast in our commitment to this industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments.”
AIMM is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, LGBTQ+, and People with Disabilities markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. To learn more about AIMM and #seeALL, visit https://www.anaaimm.net/campaigns/seeall.
