We AIMM to #seeALL

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As longtime members, we believe in and are proud of the work that we do with the Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing  (AIMM). Yesterday was a big day for AIMM. This happened…

We feel gratitude for our community of change agents that we get to collaborate with. Eric Feinberg, our Chief Marketing Officer, one of the signers of the Open Letter said, “This is one of those times in marketing history where doing the right thing and doing the right thing for business are perfectly aligned. It’s about developing marketing messaging to include, not target. At eSSENTIAL Accessibility, we are steadfast in our commitment to this industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments.”

AIMM is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, LGBTQ+, and People with Disabilities markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. To learn more about AIMM and #seeALL, visit https://www.anaaimm.net/campaigns/seeall.

Image of the #SeeALL billboard advertisements in Time Square, New York, containing the #SeeALL hashtag and colorful eyeball icon

 

image of the #SeeALL Campaign signed petition by marketing leaders across many organizations

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