Traverse Independence assists adults with physical disabilities and acquired brain injuries (ABI) close the gap between where they are today and where they aspire to be, independent and self-sufficient.
“Through our work at Traverse Independence, we witness firsthand the multitude of accessibility challenges people with disabilities can face on a daily basis,” says Toby Harris, CEO. “We owe it to our clients to share any tools we have to maximize their ability to live independently.”
Traverse Independence recently redesigned their website. As part of the redesign, they ensured that their website conforms to universal accessibility standards. But they didn’t stop there. They featured our assistive technology app, by placing a recognizable, interactive icon on their homepage.
Traverse Independence’s clients and employees can use the app’s hands-free mouse, voice commands or other keyboard, mouse and touch replacement tools to apply for ABI and/or physical disability services, research the services provided by Traverse Independence and find career opportunities. Did we mention that these clients would be able to do these tasks independently?
Steps for a Successful Integration
Steps 1: Icon placement
Studies have shown that website visitors read in an F shaped pattern, making the placement of any icons critical, especially if it’s a call-to-action (CTA). Traverse Independence followed best practices and placed the icon in a prominent location.
Featuring the icon above the fold allows web visitors with disabilities, and their friends and family, easily recognize that Traverse Independence is a disability-friendly organization.
Step 2: Channel
When a website visitor clicks on the icon, they are directed to Traverse Independence’s disability channel. The channel allows visitors to download the assistive technology for free, while also learning about Traverse Independence’s services and initiatives around accessibility.
Check out a full version of their channel here.
eSSENTIAL Accessibility’s assistive technology app allows Traverse Independence to fulfill their mission to maximize their clients’ ability to live independently.
An Innovative Solution
eSSENTIAL ACCESSIBILITY has developed a comprehensive accessibility solution to help organizations follow the Web Content Accessibility Guidelines (WCAG) and achieve and maintain compliance with standards and regulations. This includes integrating web compliance evaluation services with assistive technology to deliver a transformative experience for people with disabilities. Learn more about eSSENTIAL ACCESSIBILITY’s innovative solution.