Digital Accessibility in Software Procurement: An Introduction to VPATs
Here’s a situation: you want to submit your product for an RFP, but the customer requires proof of digital accessibility. You’re unsure how to establish that proof.
Or, one of your biggest customers comes to you demanding that your product comply with their new global digital accessibility policy. You don’t have a way to demonstrate that compliance.
Or even worse, some of your clients have received legal demand letters citing non-compliance with the ADA, and the demand letter specifically mentions your product.
You have just encountered the newest gate to software procurement and sales: digital accessibility requirements.
Due to the changing legal and regulatory environment, and evolving customer expectations, organizations must now deliver software products and platforms that are digitally accessible. You need a mechanism to demonstrate that your product is digitally accessible to procurement for RFPs, customers for retention, and lawyers for compliance. Enter the VPAT®, a Voluntary Product Accessibility Template.
A VPAT is highly beneficial in four key ways:
- Fulfilling standard government procurement requirements
- Providing proof of your product’s accessibility in response to an RFP
- Demonstrating compliance with applicable digital accessibility policies and laws
- Demonstrating your organization’s commitment to inclusion and accessibility
Let’s discuss the essentials including what VPATs are and why they are so helpful.
A VPAT is a document that vendors fill out to represent how information and communication technology (ICT) products or services meet standards for accessibility.
Once a VPAT is completed, it is technically referred to as an Accessibility Conformance Report (ACR), although the term VPAT is commonly used to refer to both the template and the completed report.
Read more about the technical breakdown of VPATs and ACRs here.
In the U.S., a VPAT is traditionally used to meet compliance requirements under Section 508 of the Rehabilitation Act. Under Section 508, vendors who contract with government agencies must provide the VPAT for any information and communications technology (ICT) products or services to demonstrate they meet the standards.
Because of the success with VPATs at the federal level, and an increasing global demand for accessibility, private industry has also adopted its use in procurement. VPAT is now used as the industry standard documentation for demonstrating software product accessibility to interested parties.
Why Should You Create a VPAT?
VPATs can help expand your business, retain contracts, improve your branding, and meet compliance requirements.
With VPATs, companies know they can:
- Grow revenue. Brands are making diversity and inclusion, including digital accessibility, a business priority. According to a recent Forbes article, of the $80 billion spent globally on services and technologies to support design, up to $16 billion of that will be awarded based on a commitment to accessibility.
- Retain contracts. It’s not just about new business, proof of accessibility will impact whether you renew contracts. Particularly in the enterprise, more companies are adopting global digital accessibility policies that require the software products they use (internally or externally) demonstrate a commitment to digital accessibility. This conversation will happen with increasing frequency during renewal negotiations.
- Enhance brand. Diversity and inclusion is an increasingly important brand value for customers. In B2C scenarios, the consideration is with the end consumer, but even in B2B, brand reputation can be critical for software products as users demand more from the tools they’re using.
- Stand out. Accessibility compliance requires an on-going commitment that aligns with your product development process. Those organizations who undertake the effort will be able to take leadership positions in their industry.
- Comply with regulations and standards. A properly completed VPAT, outlining a product’s conformance with standards, can help address legal compliance concerns for both public and private entities and the procurement organizations that engage with them.
- Section 508 of the Rehabilitation Act. Section 508 mandates that any product or technology used by federal employees must be compliant, meaning software and digital products provided by government contractors must be compliant.
- ADA and related laws. U.S. courts have overwhelmingly held that the ADA applies to digital properties including websites, mobile applications and the components displayed on them – putting private businesses at the center of digital accessibility lawsuits. And there are numerous state laws which prohibit disability-based discrimination by any business establishment.
- Web Content Accessibility Guidelines (WCAG). Many regulations and standards refer to WCAG, the Web Content Accessibility Guidelines. WCAG is widely considered the industry standard for digital accessibility and demonstrating conformance with WCAG
Completing a VPAT
Completing VPATs requires manual evaluation by digital accessibility experts, and detailed documentation. Because of its complexity, someone savvy to the technical standards and legal requirements should take the lead in completing a VPAT (here’s an example of a completed VPAT).
Beyond the VPAT
Product accessibility extends beyond just completing a VPAT. You may find your product has accessibility failures, you need to prioritize fixing those failures, and you need to ensure new issues aren’t introduced with feature releases.
Accessibility is ongoing, which is why we recommend you engage a full-service, deeply experienced partner like eSSENTIAL Accessibility to help you successfully integrate digital accessibility into your product lifecycle. We take a holistic review of your product, testing its usability with assistive technologies by evaluators who have disabilities. We compile a comprehensive audit identifying and prioritizing WCAG failures. We arm you with the tools and training to fix those issues and ensure new issues are not introduced. We regularly monitor for any new failures that may arise, aligning with your product sprints and feature releases. And then we deliver a completed VPAT, or ACR. We understand the complexities in the procurement process and help you meet RFP requirements.
If you’re ready to get started, or want to request a demo of our Accessibility-as-a-Service solution, engage with our team today.