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ANA “People with Disabilities” Multicultural Excellence Awards


It’s that time of year again, and we are gearing up for the 2019 Association of National Advertisers’ (ANA) 19th Annual Multicultural Excellence Awards — celebrating the year’s best multicultural advertising campaigns featured in the U.S.

ANA Awards Logo

The awards raise awareness of and provide exposure for the outstanding work being done in the areas of African-American, Asian, Experiential Marketing, Hispanic, LGBTQ, Socially Responsible, People with Disabilities, and Total Market advertising, as well as media specific categories, such as Audio, Digital/Social/Mobile, and Print.

eSSENTIAL Accessibility is honored to yet again be the official sponsor of the “People with Disabilities” award category which is relatively new to the awards program. In fact, eSSENTIAL Accessibility inaugurated the People with Disabilities category six years ago with the purpose of educating CMOs on the value of being an inclusive and disability-friendly brand. Today, this category seeks to celebrate brands that are using their voices and platforms to focus on wider social issues that directly target or resonate with People with Disabilities.

Did your brand promote advertisements or campaigns with People with Disabilities this year?

If this sounds like you: great! In order for your brand’s advertisement to be considered for this award, your creative must incorporate the People with Disabilities consumer segment as a key pillar of your campaign.

You can find additional detail on entry requirements as well as submit your entry on the ANA Awards website here.

Please note that ANA member and non-member companies, or agencies and media companies are invited to enter for the awards through the September 9 deadline. All category winners will be announced at the 2019 ANA Multicultural Marketing & Diversity Conference, which will take place on November 6-8, 2019 in San Diego, CA.

Previous “People with Disabilities” Category Winners

To give you an idea of the type of campaigns the judges have selected previously, the 2018 “People with Disabilities”  award winners included:

  • Grand Prize Winner: Canadian Down Syndrome Society, “Anything but Sorry” (FCB Canada)
  • Category Winner: Toyota Motor North America, Inc: “Start Your Impossible” (Saatchi & Saatchi/Dentsu)
  • Category Winner: Procter & Gamble: “Love Over Bias” (Wieden + Kennedy)

You can also view a full archive of previous ANA award winners across all categories.

Celebrate Diversity & Inclusion

Submitting your brand for the ANA “People with Disabilities” category is a wonderful opportunity to gain recognition as a leader and champion of diversity and inclusion not only in your industry, but across the nation.

If you have any questions about the “People with Disabilities” award and whether or not your brand is eligible, please reach out to the eSSENTIAL Accessibility team at any time by emailing us directly at or contacting us here.

We look forward to hearing from you and to celebrating all of the brands who are promoting messages of diversity and inclusion through their 2019 advertising efforts!

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