Reaching The Diverse Marketplace

Multicultural and LGBTQ consumers make up one of the largest economies in the world. The Alliance for Inclusive and Multicultural Marketing (AIMM) was created by the Association of National Advertisers to help corporations capitalize on this growth market and realize their full potential. AIMM brings together corporations, media, research firms, advertising agencies and cultural organizations to identify common issues and current challenges, and collaborate on solutions. Together, this alliance is shaping the future of multicultural and inclusive marketing, improving its effectiveness and reaching the 4 in 10 consumers who belong to multicultural and LGBTQ communities. AIMM is aware that consumers with disabilities are a valuable segment of the increasingly diverse marketplace.

AIMM is proud to partner with eSSENTIAL Accessibility to ensure our website is accessible and functional for all our customers while providing free assistive technology for people with physical disabilities.

The eSSENTIAL Accessibility Application

eSSENTIAL Accessibility’s innovative assistive technology application (“App”) enhances the customer experience for people who have trouble typing, moving a mouse, gesturing or reading a screen. This icon serves as a link to download the App, at no cost.

What Is It?

The technology is a suite of keyboard, mouse and touch replacement solutions designed to make the digital world accessible to people with physical disabilities. The App features tools such as:

  • Hands-free mouse
  • Voice commands
  • Visual click assist
  • On-screen keyboard
  • Text-to-speech
  • The App is easy-to-use and can be activated quickly.

Who Is It For?

The App is primarily to assist people who have trouble typing, moving a mouse, or reading due to a variety of conditions, such as:

  • Age related factors
  • Stroke/paralysis
  • Arthritis
  • Multiple Sclerosis
  • Parkinson’s disease
  • Cerebral Palsy
  • Dyslexia
  • Mild visual impairment
  • Limited proficiency in English
  • Literacy deficiencies
  • Other learning or reading issues

How Can You Download It?

Click here to download the App for Windows, Mac and Android. This page also provides more detailed information including system requirements and user guides.

What If You Have Questions?

For customer service and support for the App, please contact eSSENTIAL Accessibility by email at or by phone at 1 (866) 333-3909.

Accessibility Statement

We are committed to digital accessibility. All of our visitors should be able to effectively access our website and mobile site as well as all digital offerings. AIMM will make every reasonable effort to ensure that the website content we produce or sponsor conforms to the Web Content Accessibility Guidelines (WCAG) 2.1, Level A and AA.

To accomplish this, AIMM has partnered with eSSENTIAL Accessibility, a comprehensive digital accessibility platform, to provide the best digital experience to members. Through this continual digital accessibility journey, AIMM is working on incorporating usability features on our digital experiences that will make it easy for visitors with disabilities, including screen reader users, keyboard-only users, users with low/impaired vision, users who are deaf or hard of hearing, and users who are color blind.

We welcome feedback on your accessibility experience so please contact us at or by phone at 818-510-0995.

“AIMM’s purpose is to have a meaningful societal impact while gaining the trust and loyalty of these consumers, as they will be the base for tomorrow’s corporate growth.”

– Bob Liodice, Chief Executive Officer, ANA